
NEWBANK
TV Commercial
Dir: Anthony R. Smith
Prod: Red Pencil Productions
I love a challenge. 'OK, we need to light this garden so it looks like a blissful summers day', sounds easy enough 'yes but then it needs to be believable that we were actually in a garden centre for the reveal... not a problem.
Using the shell of Newbanks future extension we essentially had a half controllable studio space. We had access to the store itself and after carefully plotting the garden we got to work with some large lights and fabrics to bring our summers day to life with plenty of pack shots thrown in too.





